It’s time to get a go with the powerful idea, a quality-driven prototype, and a talented team!

If you have a great mobile app idea but clueless about how to develop it, then you are at the right place! In this article, we will learn the step-by-step process of developing an app for beginners. Almost every business wants an app to sale or promote their product; however, now mobile app is not only about sale and purchase. Mobile industry is well-integrated in our homes from basic personal use (for instance checking BP, pulse rate, etc.) to utilities like automatic appliances controlling apps. There is an app for everything; entertainment, lifestyle, analyzing mobile storage, news, gaming, productivity, you name it!

Whatever the industry you belong, your app’s existing and potential customers will essentially get benefitted by your app. It is due to the fact that today’s digital industry is devoted to provide an extensive ease-of-use and one-touch solutions to everything and everywhere and users are more aware than ever! However, some of the businesses still don’t have their mobile app because of the complicated software development process that they are not familiar with. New to mobile app niche you may be far from the right track. So here you go with the first step!


Setting a Goal: Step 1

To set your goal before the development helps your identify what you want from this mobile application. It will determine how your app will be. It includes brainstorming the impact of your app on your targeted audience. What is the use of app to your audience? Does it address any real life issue? Is it for sale/ purchase? To stay on the right track from the beginning you must set a clear goal. Such as, the role of app in your business or internal organization problem solving.

Soon as you are able to identify the goal of your app, you will need to divide it into few objectives. These objectives will define how you will achieve your goal. This may include the session length, screens per session, downloads, etc., depending on the nature of your app.

For increasing sales you may target the active users on the app, transactions completed, push notifications, etc. In this sense, if you want to achieve better brand awareness you may have objectives of achieving higher number of downloads and more time on app. If your app is an internal tool for your organizational purposes then you may have entirely different objectives. Since success of app is determined by what you want from it, you should have a clear goal of what you have in mind. Number and metrics really matters in a measurable channel of mobile app market, which means almost everyone is seeking growth. However, what makes you different is that you are not caught up in vanity metrics. To attain this you need to avoid superficial data and get context based information that may help you reflect the business goals.

Conceptualization: Step 2

After you have identified your goal you need to transform it into design. To get the rough idea of its design you can sketch it on paper and visualize it. This will help you and your teammates to understand the interface of your app.

Market Research: Step 3

Identifying your goals and visualizing your app, now you should do a thorough market research to analyze your competitors. It is better to perform a SWOT analysis of your competitors to have strong grasp over their strengths and weakness to at least not repeat the same mistakes in your app and make most of the opportunities. Identify the factors that differentiate you from your competitors as well as how certain are you about your target audiences’ need. In this step you find out the appropriate operating system for your app, your target audience, your market strategies, and its monetization. You identify the scope of the project by the end of this step with the help of potential dos and don’ts.

Benchmarking is great way to understand the existing situation of app market, your target audience and competitors. To examine competitors, you should list down all of them with local or global business context. This will help you brainstorm more ideas according to your market. At minimum you should set-up milestones like budgets, growth rates, monetization strategies, paid or public campaigns, geography, etc. Looking at the actual applications you can determine the capabilities, features and sections that make them competitive.

If you want to keep things simple by focusing on your app only, you are under-minding the competitive advantage that you can achieve by performing a competitive analysis of your app with other apps. It could help you uncover the strategies your competitors have missed out.


Market Strategy: Step 4

Market research is incomplete without an effective market strategy to help you get a go in the market. The process of developing a market strategy involves the key players; PR specialists, marketers, and copy writers. They have a critical role to nail down your app’s overall approach, branding, wording and giving it the right feel. Since, many underperforming apps have a history of weak launching strategy, poor marketing research, and inappropriate market objectives. So you should take into account, your app’s store optimization, launch date, selling point, monetization strategy, bloggers or journalists to outreach, press kit, access offers, etc.

Target Users: Step 5

Interacting with the target audience, you may face resistance initially. Getting insight on the idea may direct you to input some changes in your existing app idea as well as if you carefully listen to people you may encounter major issues. You should take the negative feedback as a cornerstone of pinpointing your app’s weaknesses. If you observe there is no concern relevant to your app’s functionality, but people are not sure about you app due to it’s uniqueness, then boost your confidence and try your best to convince the audience. You should enjoy the whole process and don’t be too serious about the opinions.

Wireframe development and storyboard: Step 6

To get the clear picture of your mobile app wireframes are best. They display your mobile app concept via protocols or visual mockups and free you from the task of explaining your app idea verbally. You can easily find an online prototype tool that may help you creating your wireframes, dragging and dropping graphics or placeholders. Besides wireframe, storyboard is great way for you to examine the connections between the user and the app. In this way you get the proper idea of the flow of navigation through the app.


Backend Structure: Step 7

After having a clearer view of the storyboard and wireframes you can now better understand the server and database of the app by defining your backend structure. Thus, you have a rough idea or reference of the final product you need.

Feedback on the prototype selection: Step 8

Get an honest opinion on your app from the people (family, friends, experts, etc.). Having a feedback note down the problems and solve them in your app. You show resolve all the issues encountered before the final design as it will be difficult afterwards.

Developer Account Creation: Step 9

Now, you need to start working on the backend structure allowing cloud storage, API, server (iPhone or Android), and database to set up. You will need an account to register as a developer on any platform of your choice. This might take few days, while Apple charges $99 annually, Google charges only $25 approximately for the lifetime.

App Designing: Step 10

Now your developer will design your app’s prototype in high resolution that are known as skins. These individual screens are developed from your initially formed wireframes. Here, you incorporate the feedback to avoid hassles in future and give a better user experience.


App Testing: Step 11

After completion of design you should perform testing to identify the missing features, crashes and bugs in your app. Since, it the initial functional version of your app you can easily analyze what is working and what is not. In this step you are basically eliminating the non-essential features. The encountered concerns should be resolved in the next phase. Here, you prioritize your core values that you wish to deliver the users of app. You should get rid of any feature that is not consistent with your core values. Thus, creating a user friendly environment for the app users. Essentially, you can add beautiful features to enhance the user experience, but it is not necessary at this stage, but in future updates.

Beta Test: Step 12

After implementing the changes in response to testing, test your app again. It is the beta testing when you need testers to use your app and provide you feedback. Before reaching the app stores you perform a Beta test as a final process in developing any iPhone or Android App. This type of testing is referred to as a real-time test because the users are already using the app. This adds perfection to the app and overall user experience. Before launching you should be aware that you choose right people in the testing process, which determines the success of testing process. The app goals should be clearly communicated to the testers so they extract viable data and help you enhance the user interface.

Since, you cannot afford your mobile app to crash, tests and iteration should continue. If missing out a bug in a corner, things can get worse and you may be bombarded with negative reviews. To avoid the worst case after your launch, you should conduct the critical beta testing as well as to ensure that you are always aware about the users’ feedback so you can integrate an in-app review feature.

Release: Final Step

Now the app is ready for the release in App stores. You should go through the publishing policies and guideline of different app stores, before you set-up for launching. Some stores may take 3-4 weeks in launching the app so better submit it weeks before the launch date.

You have achieved you App goal, however, given the ever-changing and exciting mobile app market the process does not end here. You need an effective strategy to make your app visible on the stores and top the list. You should continue improving and improvising your app as per the need arises, feedback from customers, and marketing strategy requires.



Keeping an eye on the user feedback is the key to constant changes and enhancements even after the launch of your app. In case, you wish to remain more competitive, you will need to make more iterations after the launch. Your mobile app is your digital existence and it maintains the reputation of your company, so you cannot compromise on it.

No doubt, it is tough to build a competitive app in the ruthless mobile app market. Especially, it is a stressful task for someone who is new to app development to think clearly about the considerations important in the process.

We have provided you with this step-by-step guide to assist you in the process of app development. However, do not hesitate to contact us if you need any assistance. Invision solutions is a Canadian firm based in Toronto, quite fragmented with the advance standards of mobile app development. Our expert developers can ensure your seamless step-by-step app development, successful launch and competitive mobile app!

Call us now at
+1 (416) 953 8671

to hire our experienced mobile app developers that can quickly carry out a comprehensive software application project for your business needs.